Entrepreneurs are known for their ability to think outside the box, solve problems and create new, innovative products. As a business owner, shouldn't you expect the same from your service providers? That's where Traction comes in.
Traction provides outsourced accounting support to growing businesses. We help business owners get out from behind their desk, so that they can spend more time on the projects they are passionate about. Our services include everything from basic bookkeeping to financial modeling, financial analysis, and taxes. We have more expertise than your average bookkeeper, are more focused on the day-to-day operations of your business than a traditional CPA firm, and can provide more customized, hands-on support than online accounting services.
With Traction handling your accounting, you can rest assured your bases are covered: You'll save time on back-office tasks; have accurate, current and complete financial information; be in compliance with federal, state and local tax rules; have a built-in resource to to help you manage financial matters as your business grows; and be well positioned to realize a return on investment from your accounting support.
You started your business because you're passionate about what you do, not because you love accounting. Let us help you get back to doing what you love.
Our product is simple: (1) Work with us to select a monthly maintenance bundle that best suits your business. (2) When one-off financial matters arise, reach out to us for support on anything included in our add on menu and we will get it done. The result is a dynamic scope of services that ensures you have everything you need each month and nothing you don't. Furthermore, because we keep your books, we know you and your business—making any supplementary analysis, tax preparation, or other ad-hoc support you may need easy and cost effective to administer.
Choose from one of our three plans below, then we'll work with you to make sure it’s tailored to your business.
The financial statements and core accounting support you need to run your business
More back-office assistance (payroll, accounts payable, accounts receivable), more transactions, more complex accounting, enhanced reporting
Unlimited transactions, accounting for multiple locations or businesses, regular strategic support, in-depth highly customized financial reporting
Matt launched Traction at the end of 2013. The goal: to create an accounting firm specifically positioned to serve the needs of growing companies. Since founding Traction, Matt has worked with dozens of businesses in various capacities (from full-time CFO to project-basis consultant), helping clients implement sound accounting policies, maintain books and records, file taxes, manage cash flows, and leverage financial data to drive growth and raise capital. Matt holds a Master of Accountancy from The George Washington University and an undergraduate degree in business from The University of Arizona. He is a licensed CPA in Colorado, D.C., and New York. Before starting Traction, Matt worked at PwC in the Mergers and Acquisitions group.
Abby Burt is a licensed CPA in California and Colorado. Abby holds a Master of Accountancy from The University of Southern California and an undergraduate degree in business from The State University of New York- Albany. Abby began her accounting career at PwC as an external auditor, where she gained experience working with company financial statements as well as assessing the effectiveness of Internal Controls at both public and private companies. Prior to joining Traction, Abby worked at The Integer Group in their revenue department.
Michael graduated from the University of Denver with a Finance degree in 2012 and joined the Traction team in the Fall of 2018. Prior to working at Traction, Michael was an Accounting Manager at a lending institution and a Lead Accountant for a contract research organization. Michael is an avid snowboarder and concertgoer.
George started working with Traction in the fall of 2018. Prior, he spent over 8 years in venture banking, analyzing and funding startup companies ranging from pre-revenue manufacturing to publicly traded SaaS technology. George holds a BSBA from UNC's Kenan-Flagler Business School. In his free time, he enjoys golf, mountain biking, and skiing.
Tucker Weems is a licensed CPA in Colorado and Missouri and holds a Master of Accountancy from Oklahoma State University. Tucker began his career as an external auditor for five years in KPMG's Kansas City and Denver offices, followed by a transition to KPMG's Denver Deal Advisory group for two years where he performed buy and sell side due diligence over small to large targets across various industries.
Andrew has a M.S. in Economics with a focus in mineral and energy markets from the Colorado School of Mines and a B.S. in Economics and Political Science from The George Washington University. Andrew has completed projects using a variety of software tools and coding languages designed to execute quantitative analysis on datasets. At Traction, Andrew is focused on providing clients clear and concise reports on accounting, financial, and general business trends. When he's not deep in the numbers, you'll find Andrew at the poker table or behind a chess board.
April holds a Bachelor of Arts in Hospitality Management and has been working in the accounting industry since 2008. Before joining Traction, she held various roles including accounts payable agent, staff accountant and bookkeeper and has worked in companies ranging in size from small startups to large corporations, giving her a variety of experience in both accounting and finance.
Joshua Every joined Traction in 2017 after graduating from the University of Arizona, Eller College of Management with a BS in Business Administration and Marketing. Before joining Traction, Josh worked as a consultant for a non-profit refugee network and then as a Marketing Generalist for Modular Mining Systems, gaining firsthand experience working with detail-oriented clients. In his free time you can find Josh trail running or playing bass guitar with his band.
Adam Deflorian is the Founder and CEO of AZDS, a digital agency based in Denver, Colorado. "I've worked with Matt and the Traction team for the past 8 years and they have been instrumental in the growth of our company. They help us with all of our bookkeeping and are always there to provide us with more strategic support as we need it. I recommend Traction without hesitation."
Jeff Prost-Greene is a Co-Founder of Director of Operations for Up Top Acres, a rooftop farm in Washington, D.C. "Matt is one of the most understanding, smartest and flexible financial advisors a startup could ask for. Understanding the numbers from an investors perspective is where Matt shines. As a founder trying to balance the hundreds of tasks that need to get done on any given day, few are more overwhelming then building financial models. Matt built a financial model for our company that helped us secure the investment we needed to scale. Traction is just want any startup needs to take their company to the next level."
Adam Segal is the Co-Founder and CEO of Cove, a unique coworking space based in Washington, D.C. "Traction was exactly what we needed. Matt in particular is the consummate professional - expanding the level of support and guidance as your needs grow. When we started with Traction, we were a small, seed funded startup with two employees. With a very personal touch, Matt helped us grow to 75+ employees and through Series A financing. If you are an early-stage startup, there are so many real-time decisions to be made; having Traction as a great and trusted partner is one less thing you have to worry about."
Covid-19: How Traction Can Help
We are living in unprecedented and uncertain times. Navigating your business through the current storm is a tall-order for even the most experienced leaders. Right now, many business owners would like a trusted advisor to turn to but don’t have a financial team or board of directors at their disposal. Traction is here to help.
We aren’t healthcare workers serving on the front lines, or manufacturers able to increase supply of PPE, however, we are accounting professionals here to help equip businesses leaders with the right financial tools to make it through this challenging time.
To do our part, we are offering consultations to business owners at no cost. We’ll help you understand best-practices, how to interpret your financial statements, manage cash flow and find the right government assistance. After our introductory call, if there are ways to more formally engage we would welcome the opportunity to support you.