Entrepreneurs are known for their ability to think outside the box, solve problems and create new, innovative products. As a business owner, shouldn't you expect the same from your service providers? That's where Traction comes in.
Traction provides accounting done right for small, scaling businesses. Led by an accomplished leadership team, we have experience with everything from day-to-day accounting to strategic financial analysis. We bring more expertise than your average accountant, are more focused on the day-to-day operations of your business than a fractional CFO and provide more customized hands-on support than a traditional CPA firm. Ultimately, we help business owners get out from behind their desk, so that they can spend more time on the projects they are passionate about.
Traction's core business is providing high-quality monthly financial statements and closes. We also offer full suite accounting support including accounts receivable administration, accounts payable processing, payroll processing (via third-party platforms), and bespoke financial statement reporting and analysis. Many of our clients are venture backed or are soon to raise their first round; as such, we understand the necessity for clean, well-supported financial statements. Driven by a strong set of core values, we meet the needs of the client, whether that be a full team reporting to the CEO and board, or in a support role reporting to the CFO.
With Traction handling your accounting, you can rest assured your bases are covered: You'll save time on back-office tasks; have accurate, current and complete financial information; have a built-in resource to to help you manage financial matters as your business grows; and be well positioned to realize a return on investment from your accounting support.
You started your business because you're passionate about what you do, not because you love accounting. Let us help you get back to doing what you love.
Our product is simple: (1) Work with us to select a monthly maintenance bundle that best suits your business. (2) When one-off financial matters arise, reach out to us for support on anything included in our add on menu and we will get it done. The result is a dynamic scope of services that ensures you have everything you need each month and nothing you don't. Furthermore, because we keep your books, we know you and your business—making any supplementary analysis, tax preparation, or other ad-hoc support you may need easy and cost effective to administer.
Choose from one of our three plans below, then we'll work with you to make sure it’s tailored to your business.
The financial statements and core accounting support you need to run your business
More back-office assistance (payroll, accounts payable, accounts receivable), more transactions, more complex accounting, enhanced reporting
Unlimited transactions, accounting for multiple locations or businesses, regular strategic support, in-depth highly customized financial reporting
Matt Briefer, CPA, President
Matt launched Traction in Denver in 2016 to provide accounting done right to small scaling businesses. Matt loves helping clients implement sound accounting policies, maintain books and records, manage cash flows, and leverage financial data to drive growth. Matt holds a Master of Accountancy from The George Washington University and an undergraduate degree in business from The University of Arizona. He is a licensed CPA in Colorado, D.C., and New York. Before starting Traction, Matt worked at PwC in the Mergers and Acquisitions group. When not behind his desk, you'll find Matt out on long touring bike rides, playing the drums or spending time with loved ones.
Brooke Caton, CPA, Manager
Brooke holds a Master of Accountancy from the University of Northern Colorado and she is a licensed CPA in the state of Colorado. Brooke started her career at PricewaterhouseCoopers in the audit practice, serving clients primarily in the real estate and financial services sectors. She then worked as a manager of SEC Reporting and Technical Accounting at Apartment Investment and Management Company (commonly known as Aimco), a publicly-traded real estate investment trust. Over the course of her career, Brooke has developed expertise in the areas of valuation, financial analysis and reporting, technical accounting analysis, and financial accounting. In her spare time, she loves to golf, travel, and try new restaurants.
Dan Mefford, Manager
Dan graduated from The Ohio State University and is a licensed CPA in the state of Ohio. He moved to Denver from Columbus, Ohio in June 2021. Dan spent a large part of his career at Westpatrick Corp, specializing in financial systems and building custom reporting packages for Westpatrick's portfolio companies in the construction, real estate, manufacturing, and transportation industries. Outside of work, you will find Dan cheering on the Ohio State Buckeyes, going to concerts, and exploring the beautiful Colorado mountains.
Andrew Shaw, Senior Accountant
Andrew has a M.S. in Economics with a focus in mineral and energy markets from the Colorado School of Mines and a B.S. in Economics and Political Science from The George Washington University. Andrew has completed projects using a variety of software tools and coding languages designed to execute quantitative analysis on datasets. At Traction, Andrew is focused on providing clients clear and concise reports on accounting, financial, and general business trends. When he's not deep in the numbers, you'll find Andrew at the poker table or behind a chess board.
Brittany Walkingstick, Senior Accountant
Brittany graduated from Colorado Christian University in 2017 with degrees in Business Administration and Accounting. Before joining Traction in December 2020, she was a senior tax accountant providing detailed tax compliance for a variety of industries/individuals ranging from real estate investors, small business owners, private equity, and property management. After work you will find her listening to music, running with her dog, Cooper, or sharing a glass of wine or whiskey with her loved ones.
Steven Lecey, Accountant
Steven joined Traction in January, 2021. Steve worked as an accountant for a manufacturing start-up, gaining first hand experience managing the accounting functions, preparing financial statements, and executing fiscal closes for a rapidly growing business. Steve graduated with degrees in finance and economics from Nichols College in Dudley, Massachusetts where he also played hockey all four years. In his free time you will find Steve riding his bike or at a concert.
Noah DeGrace, Accountant
Noah graduated form UNC Charlotte in May of 2020 with a BS in Accounting. Prior to joining Traction in November 2021, Noah was an Accounting Analyst assisting the controller at Commercial Credit Group, a commercial finance company in North Carolina. Passionate about all things music, Noah can be found searching for the next big concert or playing his guitar.
Elisabeth Esquivel, Accountant
Elisabeth graduated from California Polytechnic State University (San Luis Obispo) in 2018 with a B.S. in Math. She is currently pursuing her Accounting Certificate from UC Berkeley Extension. Before joining Traction in November 2021, Elisabeth was a logistics analyst for an e-commerce company. When she’s not at work, you’ll find her on a ski slope, hiking trail, or traveling.
Joshua Every, Accountant
Joshua Every joined Traction in 2017 after graduating from the University of Arizona, Eller College of Management with a BS in Business Administration and Marketing. Before joining Traction, Josh worked as a consultant for a non-profit refugee network and then as a Marketing Generalist for Modular Mining Systems, gaining firsthand experience working with detail-oriented clients. In his free time you can find Josh trail running or playing bass guitar with his band.
Noah Garnaas, Accountant
Noah graduated from Grand Canyon University in 2019 with a Bachelor’s degree in Business Administration. Prior to joining Traction in May, 2021, he worked at one of the largest nonprofits in the state of Minnesota as a jack-of-all-trades doing primarily AR & AP. Noah has a passion for small businesses and is excited to assist them in scaling upwards. While not at work, he enjoys finding new coffee shops or restaurants, as well as walking his two dogs, Ziggy and Ollie.
Tucker Weems, CPA, Fractional Controller
Tucker Weems is a licensed CPA in Colorado and Missouri and holds a Master of Accountancy from Oklahoma State University. Tucker began his career as an external auditor for five years in KPMG's Kansas City and Denver offices, followed by a transition to KPMG's Denver Deal Advisory group for two years where he performed buy and sell side due diligence over small to large targets across various industries.
Abigail Burt, CPA, Fractional Controller
Abby Burt is a licensed CPA in California and Colorado. Abby holds a Master of Accountancy from The University of Southern California and an undergraduate degree in business from The State University of New York- Albany. Abby began her accounting career at PwC as an external auditor, where she gained experience working with company financial statements as well as assessing the effectiveness of Internal Controls at both public and private companies. Prior to joining Traction, Abby worked at The Integer Group in their revenue department.
Traction’s clients range across multiple industries including software / technology, ecommerce, logistics, retail, and professional services, allowing us to have a wide breadth of knowledge and exposure. We have taken the journey with pre-seed companies as they scale and larger Series C companies as they begin to build out an in-house accounting and finance organization, with our average client working with us for 3+ years.
Adam Deflorian is the Founder and CEO of AZDS, a digital agency based in Denver, Colorado. "I've worked the Traction team for the past 8 years and they have been instrumental in the growth of our company. They help us with all of our bookkeeping and are always there to provide us with more strategic support as we need it. I recommend Traction without hesitation."
Jeff Prost-Greene is a Co-Founder of Director of Operations for Up Top Acres, a rooftop farm in Washington, D.C. "The Traction team members are some of the most understanding, smartest and flexible financial advisors a startup could ask for. Understanding the numbers from an investors perspective is where Traction shines. As a founder trying to balance the hundreds of tasks that need to get done on any given day, few are more overwhelming then building financial models. The Traction team built a financial model for our company that helped us secure the investment we needed to scale. Traction is just want any startup needs to take their company to the next level."
Adam Segal is the Co-Founder and CEO of Cove, a unique coworking space based in Washington, D.C. "Traction was exactly what we needed. Matt in particular is the consummate professional - expanding the level of support and guidance as your needs grow. When we started with Traction, we were a small, seed funded startup with two employees. With a very personal touch, Traction helped us grow to 75+ employees and through Series A financing. If you are an early-stage startup, there are so many real-time decisions to be made; having Traction as a great and trusted partner is one less thing you have to worry about."